Launch a facial cleansing brand into the UK market and drive sales and awareness for the new products and benefits.
Objectives
- Build a PR campaign that raised awareness and kudos for Magnitone
- Develop and negotiate partnerships/ endorsements that build a following for Magnitone
- Drive sales and footfall to the website
- Educate the UK media on Magnitone and the USP and benefits
Activity
Created a launch campaign to propel Magnitone into a competitive beauty market and educated the media on the benefits of the product and how it differs to competitors. Using scientific studies, press relationships and an endorsement with Pixie Lott we built strong relationships with customers, media and retailers.
