Following a successful history to date, The Water Monopoly wanted to launch their new collection, the Rockwell Range which fuses fashion and interiors to create beautiful iconic bathroom pieces.

To build on the credibility and awareness in the UK and globally, an effective, strategic communications plan encompassing marketing, social media and PR was required in order to launch the new Rockwell collection successfully as well as continuing to build on the global brand success to date to help leverage the brands credentials even further.

Objectives

  • Partner with an established brand to build on the launch of the Rockwell range and bring ‘new news’ to media
  • Build on momentum in the USA with a PR push to launch Rockwell officially in the USA
  • Build on the relationship with House & Garden magazine as well as other publishing titles that could be relevant
  • Develop and enhance Social Media Channels
  • Bring to life the Rockwell accessories range and position the accessories as an affordable luxury solution to adding instant colour to your bathroom

Activity

Developed a 360 Communications Plan which incorporated multi-faceted media partnerships with leading interiors titles to drive sales and awareness of the new Rockwell range. Alongside the media partnerships, a credible, relevant brand partnership with Farrow & Ball was identified and negotiated to help build kudos and awareness of the new collection to a new audience. The brand partnership formed a platform for all Rockwell communication.